TO Buy In or NOT to Buy In, to Judaism?

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For adults, adapting Judaism needs to be an informed choice, otherwise the consequences are dire. We explore the reasons to buy in or not to buy in. Current efforts on the part of Judaism’s marketers (i.e. educational and outreach institutions) to make it more appealing are futile. We conclude with offering a new language and paradigm to view Judaism.

Mincing No Words; Chabad’s Objective & What Sets It Apart

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What impact does Chabad at Brandeis seek to have on students?

How are they to live differently as a result?

How is Chabad’s objective different than Hillel, Maor, JLIC or other campus organizations?

Listen as Chanie and Peretz, in their signature style, remove the curtain from this topic.

Students and Giving; Our Responsibility

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Recently we renewed our invitation to students to become Shareholders of Chabad at Brandeis. This was done most notably by dedicating a Shabbat Dinner for students who are Shareholders.

The response to these efforts has exposed students’ characteristics that as educators we failed to address sooner. Our unquestionable successes would easily provide us with the wool to cover our eyes, to use the metaphor, and assuage what we are experiencing. Instead, it has reinforced our determination to rise to the challenge and become more effective educators.

This is the first in a series of new podcasts that will be conversations between us on a variety of topics.

Your thoughts and feedback are welcome on our site,, or on

Thank you,
Chanie and Peretz

PS. You can learn about what a Shareholder is about at

Chabad Rabbis #MeToo

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A month ago Rabbi Avremi Zippel son of the Chabad Rabbi in Salt Lake City, Utah, and today himself a young Chabad Rabbi there, publicly shared how he was sexually abused from the age of 8 to 18.

His story, published in Utah’s Desert News created tremendous waves, and I am personally moved to speak with him in our latest podcast.

Our conversation explores deeper nuances of what he experienced and its aftermath. 

– Shame is a severe, if not worse, than the abuse itself.
The change I want to effect.
– The intersection between Judaism and sexual abuse.

Read Rabbi Zippel’s detailed story as published in Utah’s Desert News here.